Milk Monster · Founder video · shoot sheet

“3 a.m.”

~32 sec  ·  vertical 9:16  ·  shot on Z8  ·  Erick to camera, Isabella in arms

The one thing it says One live log on both parents’ phones — log a feed and the other person sees it instantly, so you stop guessing (and whispering across a dark room) about who fed the baby last.

The storyboard

Six beats. Frames are rough sketches — just to lock the framing & mood.

CU · whisper
Hook0:00–0:03

Tight, shallow focus. Dim nursery, one soft pool of light. You holding Isabella to your chest, almost whispering. No music — just room tone.

“It was three in the morning, and I asked my wife — wait, did you already feed her?

CU · push-in
Agitate0:03–0:08

You glance down at her, a small tired smile. Slow push-in. Soft piano fades in low underneath.

“And neither of us knew. We were both so tired we couldn’t remember the last hour.”

OTS · feed appears
The product0:08–0:14

Over-the-shoulder. Alyssa’s phone face-up; her last feed quietly appears as a new line on the live log. No taps, no UI close-ups — it just updates, like it’s between you. Shoot the real app.

“So Alyssa and I built one log. Both our phones. She logs a feed, it just shows up on mine.”

WIDE · light falloff
Payoff0:14–0:20

You settle into the chair with her, your phone resting on the armrest — you’re not looking at it, you’re looking at her. Light gorgeous, falling into shadow.

“Now we both just know. No more guessing in the dark. That’s the whole thing.”

CU · eyes to camera
The why0:20–0:27

Closest, warmest shot. You look down at her, then up to camera for the first time — tired, genuine. A beat of quiet before you speak.

“We made it for us, after Isabella came. If you’ve got a newborn and a foggy brain — maybe it helps you too.”

Milk Monster one live log, both parents Free on the App Store ECU · hand → card
Soft CTA0:27–0:32

Extreme shallow focus on her tiny hand curled around your finger. Slow fade to a clean end card.

END CARD (no VO until the last line) Milk Monster — one live log, both parents.
Free on the App Store  ·  code MILKMONSTER = 1 month free
#MyLittleMilkMonster
you, almost a whisper, over the card: “It’s called Milk Monster. It’s free to start.”

Need a 28s TikTok cut? Trim the Agitate beat (0:03–0:08) to a single line: “And neither of us knew.”

B-roll to grab

The cutaways that make it cinematic. Get these whenever she’s settled.

Keep it short & effective

The 5 rules. When in doubt, cut toward these.

Don’t-skip production notes